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  • Oregon Parks and Recreation

    Evaluating the user experience for reserving a campsite in Oregon

  • Challenge

    Screenshot of Washington healthplanfinder. Two health plans are listed as potential matches for user, listing estimated costs and expenses.

    Oregon Parks and Recreation

    The Oregon Parks and Recreation (OPRD) is a hub for all outdoor adventures in Oregon. Users can explore different campsites and make reservations using the state parks website.

    Poster of affinity diagramming completed by Anthro-Tech and WAHBE. Sticky notes are clustered around themes "Best of class", "Feedback/thoughts" and "Current website".

    Reservation System

    Anthro-Tech worked with Oregon Parks and Recreation (OPRD) to assess the usability of the OPRD reservation system. We wanted to understand the pain points and interests of a wide variety of campers from all walks of life, and how the reservation could be improved to better meet campers' needs.

  • Solution

    Creating site recommendations based on user feedback

    I synthesized and analyzed data from all participants to create data-driven recommendations for improving the reservation experience for users. These recommendations including:

    • Allow more advanced search filters to better accommodate campers' needs
    • Include user-generated reviews to help campers make more informed decisions about which campsite to visit 
    • Create availability reminders and notifications to help remind campers of their upcoming camping adventure 

    Presenting study findings to client

    I traveled to Redmond, Oregon, where I presented usability study findings at the Oregon Parks and Recreation core team conference.

  • My role

    As the lead UX researcher at Anthro-Tech for the Oregon Parks and Recreation (OPRD) reservation system project, I designed, developed and conducted a remote baseline usability study for participants. I used the data to recommend data-driven solutions and recommendations focused on user-centered design principles. I created a PowerPoint presentation of the findings to present to the entire OPRD staff at their core team conference in Redmond, Oregon.

    1

    Design and develop research plan

    Plan based on critical user journeys when reserving a campsite through the OPRD website

    2

    Conduct in-person usability study

    Led 16 remote participants through the reservation process, noting their delights and pain points throughout the process

    3

    Analyze data and create recommendations

    Recommended data-driven solutions focused on user-centered design principles

  • Remote baseline usability study

    Usability testing from the comfort of home (or camping trailer!)

    A participant attempts to make a reservation on the Oregon Parks and Recreation website, while I take notes

    Pictured above: Participants reserve a campsite during the remote usability study while I conduct the usability study remotely

    I present the findings of a usability study at the Oregon Parks and Recreation core team conference

    Pictured above: I presented usability study findings at the Oregon Parks and Recreation core team conference (November, 2019)

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